All Courses / Learning Path
Content That Converts
The full framework, from the eight triggers through filming to reading the numbers afterward.
Course
0 of 3 completeThe Eight Buying Triggers
Why Triggers Beat Topics
Most content picks a topic. Converting content picks a moment in the buyer's head.
video6 min
02Connect With Symptoms
Naming the felt experience before the diagnosis. The trigger that earns the right to say anything else.
video8 min
03Trigger Worksheet
Map your own last ten posts against the eight triggers and find the gap.
exercise15 min
Course
0 of 2 completeFilming and Delivery
Your Setup in Ten Minutes
Camera, light, and sound. The cheap version and the good version.
video10 min
05Uploading a Batch
Where footage goes, how to name it, and what happens after you send it.
guide5 min
Course
0 of 2 completeReading Your Numbers
Vanity Versus Signal
Views are the least useful number on the screen. Here is what to read instead.
video7 min
07Running Your Monthly Review
A repeatable thirty minute pass over the month that tells you what to make next.
guide12 min