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Reading Your Numbers

Which metrics matter, which ones lie to you, and how to tell whether a batch actually worked.

2 lessons19 minutesPart of Content That Converts
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Lessons
01

Vanity Versus Signal

Views are the least useful number on the screen. Here is what to read instead.

video7 min
02

Running Your Monthly Review

A repeatable thirty minute pass over the month that tells you what to make next.

guide12 min